When you buy a new towel, the first thing you go for is the fluffy plush of the towel, its durability, and how quickly the towel can absorb water. According to Cotton Incorporated Supply Chain, one of the top purchase drivers of towels is “softness” – 63% of consumers look for softness when purchasing a towel. But no matter how high the towel’s quality or how expensive they are, all towels lose some of their plush after the first wash.When you buy a new towel, the first thing you go for is the fluffy plush of the towel, its durability, and how quickly the towel can absorb water. According to Cotton Incorporated Supply Chain, one of the top purchase drivers of towels is “softness” – 63% of consumers look for softness when purchasing a towel. But no matter how high the towel’s quality or how expensive they are, all towels lose some of their plush after the first wash.
Hard water and friction also break down the fabric. Over time, the cycle of use and wash wears off all the plush of the towels making them hard and uncomfortable to use. This also affects the absorbency level of the towel.
This makes the purchasing of towels seem less profitable considering that it is purchased for their softness and absorbency level which is lost partially after the first wash and is almost lost after a few washes.
What if we told you that the secret to forever soft towels lies in how to wash towels and it’s not even expensive or time-consuming? We know doing laundry is a lethargic chore but doing it right, makes a world of a difference.What if we told you that the secret to forever soft towels lies in how to wash towels and it’s not even expensive or time-consuming? We know doing laundry is a lethargic chore but doing it right, makes a world of a difference.